Blue Moon Creator Launches New Look For Alcohol-Free Cannabis Beer

Keith Villa, the brewmaster who created the popular Belgian-style wheat ale Blue Moon, on Wednesday announced the launch of a new look for the line of alcohol-free craft beers infused with cannabis from Ceria Brewing Company, the beverage firm he founded with his wife Jodi Villa.

The Villas founded Ceria in 2018 after Keith spent 32 years in the brewing industry as founder and head brewmaster at MillerCoors’ Blue Moon Brewing Company, where he created the popular Belgian-style wheat ale in 1995. As CEO, Jodi is at the helm of Ceria Brewing Company while Keith serves as brewmaster. The company’s primary offerings, Grainwave and Indiewave, are produced using traditional, proven brewing techniques and high-quality malts, hops and spices that create the beer’s unique flavor. A proprietary twist on the brewing method ensures that all of Ceria’s beers contain 0.0% alcohol by volume.

With Wednesday’s launch of the brand’s new look, “Ceria unveils a thought-provoking new brand identity that pays homage to Ceres, the ancient Roman goddess of harvest,” according to a statement from the company. “The new packaging reveals earthy purple, blue and green tones that are classically inspired, yet have a modern and abstract feel for a universal appeal.”

“We are incredibly excited to take Ceria to the next level with our new refreshed look that serves the modern imbiber with beer and THC options that don’t compromise on authentic beer flavor or enjoyment,” said Keith Villa. “Say ‘hello’ to complex flavor notes, and ‘goodbye’ to hangxiety.”

Ceria’s new look is designed to help the company capture a bigger share of the growing market for alternatives to booze. Market data shows that the non-alcoholic beer industry is projected to grow over 8% annually, while the cannabis beverage market is expected to reach $2 Billion by 2026.

Alcohol-Free Plus THC

Both of Ceria’s beers are available as alcohol-free (AF) only or alcohol-free plus cannabinoids. Grainwave, described as a “refreshing, medium-bodied and unfiltered Belgian-style white ale, brewed with blood orange peel and coriander for bright flavors,” free of alcohol and with or without 5 mg of THC. The beer also contains terpenes commonly found in cannabis including limonene and linalool, which have been shown to inhibit inflammation and reduce anxiety, promoting a chill mindset.

Indiewave is a flavorful alcohol-free “IPA that perfectly balances Cascade, Citra, and Amarillo hops with light caramel malts for a smooth citrusy character,” offered with or without 10 mg THC and 10 mg CBD. Indiewave’s prominent terpenes are myrcene and humulene, which can inhibit inflammation and aid in relaxation.

“After spending years studying beer and THC, I was passionate about creating a delicious, satisfying beer without the alcohol and a way to enjoy the pleasurable sensations of THC,” Keith Villa said in a statement from the company. “Ceria is just that and specially crafted for the modern imbiber who wants to feel relaxed in social situations without the effects of alcohol.”

Ceria’s brewmaster says that both of the company’s beers can be enjoyed alone or paired with food.

“Ceria’s Indiewave IPA goes well with beef dishes, ranging from a hamburger to a steak,” Villa writes in an exclusive email. “It also pairs with dark chocolate! Ceria’s Grainwave, due to its citrusy character, pairs well with chicken and fish dishes, as well as spicy, Mexican and Thai foods. I also recommend trying the Grainwave with vanilla ice cream as an unexpected dessert pairing.”

Ceria AF is available nationwide at Total Wine and More stores and select H-E-B, Target and Buffalo Wild Wing locations. Ceria THC is available from licensed adult-use cannabis dispensaries in Colorado and California, with plans for additional markets in the works. Selections without cannabinoids are also available online for home delivery.

“We are always considering expanding our THC offerings to other recreationally legal states and countries that are open to trying great-tasting, alcohol-free craft beers infused with cannabis,” says Villa. “We’ll have more to share in the coming year.”

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