Chopard says its new “My Happy Hearts” is versatile line of petite heart-shaped jewels of various colors and materials designed to add intimate personal accents to one’s overall appearance or moods.
“They are discreet emblems of an emancipated generation, and the hallmark of a reinvented relationship with oneself,” the Swiss luxury brand said in a statement. “It is a gift that we give ourselves.”
The collection is an extension of its well-known “Happy Hearts” jewels at a smaller more intimate scale. It consists of necklaces, chain bracelets, rings and earrings based on the principle of a single heart. Pieces are available in ethical 18k rose or white gold. The heart in each piece is made from either carnelian, mother-of-pearl or diamonds. The collection’s rings and earrings are also available with a dancing diamond.
The heart is an essential symbol of Chopard that has been reinvented by capturing its essence, while being redesigned “in a miniature format while retaining the formal perfection of its curves,” Chopard said. “A symbol that is both soothing and sends a peaceful message, filled with tenderness, providing scope for unlimited creativity in the way the various jewels in the collection can be worn. This is all about a mood, an attitude or a witty thought encapsulated in jewelry.”
The collection is versatile, the luxury brand adds. Worn alone, in a minimalist version, each piece becomes the embodiment of the expression, “less is more.” However, its small size enables the pieces to also be worn in many different ways, depending on one’s moods, the seasons, or to match outfits.
“The discretion and delicacy of My Happy Hearts leaves scope for infinite combinations,” Chopard says. “To accumulate them is to build the thread of an intimate narrative.”
The company further notes that the earrings can be acquired individually for greater flexibility and creativity: to be worn alone, in groups, on one ear or asymmetrically.
“Whether a woman is in sneakers or stilettos, at the office or on the beach, My Happy Hearts lends itself to every transformation,” Chopard says. “In every situation they accompany bursts of life, allowing each individual to invent free-spirited moves in arranging and wearing them. These are hearts in every state and in all directions, stacked head to tail or majestically solo, with the tip of the heart pointing inward like an endless reminder of the power emanating from our own gentle sweetness.”