Cinta The Label Launches AW22 Collection In Harvey Nichols With Inclusivity In Mind

November 8 — CINTA THE LABEL, the London-based independent brand known for their quirky style and sold-out knitwear line, launched the new AW22 collection at renowned department store Harvey Nichols.

The new drop — unveiled just in time ahead of the busy holiday shopping season — sees an elevated collection of vintage-inspired knits, with inspiration coming from adventure, vintage heirlooms, a love for whimsical but practical designs, as well as spiritual journeys.

“Launching in Harvey Nichols is a huge milestone for CINTA as an independent brand,” says founder Amy Sturgis, a fashion veteran whose business ventures also include fashion PR agency and talent management firm ASC Global. Having worked with clients including House of Sunny, Fabrizio Viti and All Things Mochi, Sturgis applied her extensive industry experience and knowledge to the positioning and operation of her consumer-focused, sustainability-driven clothing brand, all with inclusivity in mind.

CINTA has come a long way since the day of its establishment. Having launched the label and the knitwear collection in her living room during Covid, Sturgis says she did not expect the responses she received: the label’s inaugural collections was so popular that the team did not have sufficient stock to meet demand.

“Since we primarily focus on direct-to-consumer, having a home for the brand in a brick and mortar space in London is really exciting, especially Harvey Nichols which was where my Mum always took me to window shop when growing up.” Sturgis speaks of the new launch in one of London’s landmark department stores. “We have brought our ‘CLASSICS’ collection back this season, which is an array of all the best sellers from previous seasons and I am so excited to see the store bring them to life.”

Fans of CINTA can also find a range of knits in the brand’s signature “Aida” design featuring new colorways exclusive to Harvey Nichols. Celebrating women of all ages and with mindfulness at the heart of the brand, CINTA aims to inspire fun and happiness while bring awareness to fashion industry’s environmental and social responsibilities by working on small runs and seasonal drops with their women-run factories on a strict no-waste policy.

“The newer designs are also inspired by nature (you will see a wave or flowers in almost every style), which is a huge part of why I love designing knitwear — they are incredibly versatile and can be worn anywhere; to work or out on a walk.” Adds Sturgis, “And my favorite reason for creating snazzy buttons is so they can be worn from office to party as well.”

You can shop CINTA’s newest collection at www.cinta-the-label.co.uk as well as in-store at Harvey Nichols. CINTA have formed a life long partnership with Place 2 Be and will be donating a percentage of profits every year while volunteering on their missions.

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