Farfetch ‘Beat’ Is Offering A Series Of Exclusive Designer Collaborations In Limited Quantity
Farfetch Limited has been a global online destination for luxury items from pre-owned to new styles since 2007. On June 8, 2022, Farfetch launches Farfetch Beat which lives on the pulse of fashion with an ad-hoc and unconstrained release schedule that features limited pieces from modern fashion designers of beloved brands.
The first collaborative collection from Farfetch Beat comes from the streets of New York City with the iconic Opening Ceremony varsity jacket translated by the younger talent Peter Do. The first of the series of future collaborations live only on the Farfetch platform and gives its customers access to exclusive luxury products and brands, curated with items that cannot be found anywhere else.
“Opening Ceremony has always been a pioneer in concept retail. We’re excited to be able to bring that approach to online retail with Farfetch Beat. For us, Peter Do exemplifies the best in New York fashion today, and we found so much similarity in how our shared Asian heritage informs everything we both create,” mention Humberto Leon and Carol Lim, founders and creative directors of Opening Ceremony.
“The Peter Do team inspires us with their incredible design skill and knowledge. We’re so excited we finally get to collaborate with our friends on this fresh take on our beloved varsity jacket.”
The OC varsity jacket features two fabricated “spacer” materials, a signature of Do’s design motif, one in black and another in white, and a third in upcycled parachute material from Do’s first runway show. The pieces are numbered to reference their limited quantity and include a cardholder hidden in each jacket pocket, delivered in a one-of-a-kind Opening Ceremony x Peter Do cotton mousseline tote bag.
Peter Do is especially excited about the recreation of the iconic OC varsity jacket in his signature material. He states, “We came into the project knowing that we wanted to recreate one of Opening Ceremony’s icons and the varsity jacket has played such an important role in the brand’s history. We had so many vintage military parachutes left over from our first show and I thought it would be nice to repurpose them to give them new life. I love that the jackets are all different, with the original seams and printed text included. I’m so happy that these jackets will be worn and loved, and that they came from something that was initially meant to be discarded but [is] now repurposed! I am thrilled that our collaboration is launching as part of such a progressive project as Farfetch Beat. We need more experimentation like this in our Industry.”
This collaboration not only launches the Farfetch Beat series, but it is also a celebration of Opening Ceremony, and its founder and creative directors, Humberto Leon and Carol Lim, and their 20 years as culture cultivators. Peter Do who started his namesake fashion label in 2018, found a home in the Opening Ceremony store early on in production that created a bond among fashion influencers as well as a culturally connected Asian culture and heritage between the two labels.
“We are so excited to kick off Farfetch Beat with an exclusive collaboration between Opening Ceremony and Peter Do,” said Chief Brand Officer of Farfetch, Holli Rogers.
She concludes, “We came up with the concept of Farfetch Beat pre-Covid as we knew our global luxury customers wanted access to exclusive pieces with a story behind them and this is exactly what this collaboration encapsulates. We believe that the emotion you get from finding rare pieces that you can cherish for years to come is just as strong as ever. Opening Ceremony and Peter Do have always driven vital conversations in fashion, consistently putting their family first and celebrating a coming together of cultures. This exclusive Farfetch Beat collaboration is an expression of all those shared values.”