NYFW: Pamella Roland And ADEAM Celebrate Milestone Shows

It has been 20 years since the designer Pamella DeVos launched her fashion label Pamella Roland. And since then she has been true to her brand of unapologetic glamour and glitz. The kind of fashion that stars and models and It girls gravitate towards. And there on her front row were the women who have found kinship with the Pamella Roland aesthetic. Nicky Hilton in a fully sequined pantsuit sitting next to a floral coat bedecked Olivia Palermo. The actress Vanessa Williams in a powder blue suit with cutaway sleeves sat not too far from model Coco Rocha.

The set design for the show was inspired by the streets of New York replete with a backdrop made to look like the flower stand at a nearby bodega. On the center of the runway were wrought iron benches you would see in Central Park flanked by patches of tulips and lamp posts. The show began with a sound-off of the city’s many noises — buzz, car horns and such — followed by Beyonce’s Crazy in Love and a model strutting in an ivory tailored jumpsuit with a plunging neckline and flowy exaggerated sleeves in cape-like fashion.

This was followed by a parade of models in variations of cocktail frocks, ballgowns and red carpet dresses in majestic jewel tones. There were short dress dripping in beads, diaphanous column numbers that hugged the figure, and gowns that were embellished with beadwork, embroidery and feathers including a dramatic peacock blue gown that was festooned with feathers. An off the shoulder bridal gown with a veil decorated with delicate petals closed the show.

At ADEAM, the New York-based Japanese fashion label founded by Hanako Maeda, the spring 2023 collection was a riot of colors. Against the New York City backdrop of skyscrapers and the Hudson river, Hanako Maeda, created a set that mimicked the atmosphere of the Japanese summer festival Matsuri. Paper lanterns in various sizes and colors decorated the runway. The same hues made their way into the clothes that included asymmetric dresses with oversized ruffles or puff ball shoulders. It was a collection that was mostly dresses — baby doll, floor length, cut-out, one shoulder, flyaway hem — majority of which were awashed in single blocks of color like cherry red, blush, buttercup yellow and baby blue. Breaking the solids was a dainty floral print of chrysanthemums.

This collection marked the 10th year of ADEAM. “I still cherish the excitement of my first time presenting at Fashion Week in 2013, and it feels like a homecoming to return for our anniversary show,” remarked the designer after putting a pause on showing her collection due to the pandemic. Her front ladies which included the models Karen Elson and Carolyn Murphy were surely pleased to have her and ADEAM back.

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