Softness Under The Missiles: The COAT Sends Strong Message With SS23 Collection

Sophisticated and softly demure whilst fusing the best of Ukrainian heritage with modern designs, the COAT is one of Ukraine’s most recognized and prized fashion brands. Despite the unfathomable hardship and pain experienced over the past six months, the brand, led by founder and Creative Director Katya Silchenko, decidedly displays a tenderly beautiful new collection filled with love and courage for Spring Summer 2023.

Created while Ukraine defended its independenсe, the color palette for the new SS23 collection stays clean and incorporates gentle shades of the country’s flag. A series of relaxed overcoats, midi skirts, lightweight shirts made for layering and simple cropped vests add to the air of quiet confidence that underlines the collection, and details reflected in the silhouettes, prints and embroidery all pay tribute to what is historically accepted to be associated with Ukrainian traditions.

With SS23, the COAT conveys the sense of originality and uniqueness of Ukrainian culture, without a hint of bitterness or pain to be seen. “This collection is my loud statement to draw the attention of the global fashion world to Ukrainian culture. It’s a responsible mission to present my country.’’ Says Silchenko.

Speaking candidly about the process of completing this new collection, Silchenko doesn’t miss a beat: “I have to support my team, and the manufacturers…” The founder continues after a pause: “Just not to stop, and support the Ukrainian economy.”

Painting a picture of carefree happiness amongst fields of spring flowers, the new season’s campaign images were shot at the open air Pyrohiv Museum. When asked about the specific location of choice, Silchenko says: “It’s authentic — like our houses from different centuries. All details and embroideries from the new collection are actually handmade in different parts of Ukraine, which makes this museum — featuring architectural and life elements in many regions of Ukraine — the perfect place for creating our visual content.”

With sorbet shades including sky blue, pale yellow, passionate orange and delicate pink, the collection is elegant yet playful with simple lines and unique accessories that represents the country’s rich history.

The COAT by Katya Silchenko’s new Spring Summer 2023 collection can be viewed here at www.theCOAT.com.ua.

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